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☀️ Say goodbye to Summertime Saddness
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Aloha Summertime
Friends,
Summer is here, and it’s the perfect season to
infuse some warmth and creativity into your email
campaigns! From vibrant colors to refreshing
themes, here are five creative ways to celebrate
summer in your emails, along with some stellar
examples to inspire you. (And if you’re reading
this from the Southern Hemisphere, feel free to
file these away for six months!)
1. Bright and Bold Designs
Example: Kinfield’s
Summer Vibes
Kick off your summer campaign with bold,
eye-catching designs. Kinfield’s email captures the
essence of summer with its vibrant colors and
energetic imagery. The use of dynamic graphics and
playful fonts makes it impossible to ignore.
Tip: Use bright color palettes and
fun graphics to create an instant visual impact.
Consider incorporating seasonal icons like sun,
waves, or sunglasses.
2. Seasonal Product Highlights
Example: OLIPOP’s
Seasonal Essentials
Showcase your summer-specific products or services.
OLIPOP’s email design does an excellent job of
highlighting their seasonal offerings, making it
easy for subscribers to find what they need for
their summer activities.
Tip: Create sections in your email
dedicated to summer specials, making it easy for
readers to browse and shop.
3. Highlight Summer Products and
Activities
Example: Erewhon’s
Summer Offerings
Feature summer-specific products, services, and
activities. Erewhon’s email showcases their
sunscreen smoothie and other seasonal offerings,
combining natural and organic aesthetics with a
clean, minimalist design.
Tip: Highlight products that are
perfect for summer, like refreshing drinks or sun
care items. Use high-quality images and concise
descriptions to draw attention to these seasonal
highlights.
4. Competitive Comparison
Example: The
Absorption Company’s Competitive
Edge
Showcase why your product is superior to
competitors. The Absorption Company’s email uses a
competitive comparison table to highlight their
product’s advantages, making it clear why customers
should choose them this summer.
Tip: Use comparison tables to
clearly demonstrate the benefits of your products
over competitors. Ensure the table is easy to read
and highlights key differentiators.
5. Animated Backgrounds
Example: WellEasy’s
Product Showcase
Use animated backgrounds to showcase different
products. WellEasy’s email features an animated
background image in the hero section that
highlights various products in a visually appealing
way.
Tip: Use animated backgrounds to
draw attention to key products or features. Ensure
the animations are smooth and do not distract from
the main content.
With these creative ideas and inspiring examples,
you’re ready to craft emails that celebrate the
summer season. And remember, if you’re in the
Southern Hemisphere, you might want to bookmark
these tips for later!
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Much Love,
Andy
Have
you set up your Email Love account?
Start curating your favorite designs and get
inspired all year round. Sign up here.
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We’re excited to announce that the Email Love HTML
builder is now available on the Figma
Community and can be installed and
tested with 10 free exports.
As a token of our appreciation for being an Email
Love subscriber, we’re excited to offer you an
exclusive 20% discount on a lifetime subscription.
Click the button below to secure your license
through Gumroad.
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Our favorite Animation this month
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This email from Fellow combines striking visuals
with functional animation to illustrate the product
in action. The funny headline and clean design draw
attention, while the dynamic elements show how the
Vacuum Canister works in a fun and engaging way.
It’s a perfect blend of engaging content and
practical demonstration.
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Check out this background image
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We’re impressed by Miro’s email showcasing their
Intelligent Canvas. The clean, structured layout
makes it easy to grasp the new features. We also
love the full-length background image and the use
of HTML text, making the email both informative and
visually appealing. Bravo, Miro!
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Simple welcome email from Figlia
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Figlia’s welcome email exudes warmth and
sophistication. The clean layout, paired with
inviting visuals, beautifully showcases their
non-alcoholic aperitivo. The personalized welcome
offer and clear calls to action make it easy for
subscribers to engage.
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Reply to this email and tell us who sends your
favorite emails
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At Email Love, we're always striving to improve
your experience! That's why we've just launched a
new Collections
feature alongside the ability to Like your favorite
emails. We hope this helps inspire you
and are team to take your emails to the next
level.
Got an email you think deserves the spotlight?
Shoot it my way! I love showcasing your
favorites.
And if you're loving Email Love as much as we do,
here are a few ways you can show your support:
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Submit your best emails
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